Veronica B. Flores has been a key member of the executive team at First National Bank of South Miami since her arrival in 1999.
As Executive Vice President, her primary responsibility is the daily management of the Bank with a primary focus on client and community relations. The bank has doubled its asset and deposit size and tripled its loan portfolio since her arrival in 1999.
Veronica’s commitment and involvement in the South Dade community has been demonstrated in a wide variety of areas. She is an ardent supporter of South Miami Hospital. Not only is she the past President of the South Miami Hospital Associates, but is an active member since 2000 and continues on their Board of Directors. Veronica has served on South Miami Hospital’s Mercury Ball committee since 2003.
She is an active contributor of Chamber South, she served as the Chair 2009-2010 and served on their Board of Directors from 2005 until 2013. Veronica Flores was honored with a special achievement award as she stepped down from the Board in October 2013.
Veronica was a strong force in the reorganization of the Red Sunset Merchants Association, which is the voice of the South Miami downtown merchants. She has been heavily involved in their dealings with the City of South Miami and in coordinating their marketing initiatives. Her continuous involvement and leadership in the community was recognized by Mayor Phillip Stoddard and the City of South Miami by presenting Veronica with the key to the city.
Ms. Flores also served on the Board of Directors for Fellowship House Foundation for four years and continues to serve on their Advisory Board.
She is a current member of the State Government Relations Council for the Florida Bankers Association, where she has served since 2009. She was selected by the FBA for two days of meetings in Washington D.C. in 2013 to lobby for the banking industry.
Mrs. Flores’s involvement in the community and her leadership in banking was recognized by being selected as the recipient of the 2011 South Florida Woman Extraordinaire Award.
Ms. Flores has proudly served as a community banker since 1980. Her vast experience has served the bank well in leading its strategic planning initiatives since 2005. Her guidance has enabled the bank to prosper and grow in what can be viewed as catastrophic years for community banks. Her continuous involvement in South Dade has been critical in guiding the Bank to fulfill its mission of providing superior personalized service with a special emphasis on helping the small businesses in Miami-Dade County.
“I am most proud of the role that I have played in assembling an outstanding team at our great bank. We have become an employer of choice for many bankers in South Florida. Our sincere camaraderie, integrity and commitment to our clients’ needs, not quotas, has allowed us to attract the best of bankers. We employ banking professionals that love banking and value relationships. We deliver superior service coupled with the newest technology. I really do love what I do and enjoy coming to work every day!”
Veronica is the youngest of 10 children all born in Miami.
“We did not have a lot of material stuff when we were growing up. We had a very strong family upbringing of keeping God and family in our lives. We were taught from a very young age important lessons in ethics and morality. The lessons that I learned early have carried me well throughout my life. I work to always do the right thing, even when no one is looking. I really try to give a helping hand to others in order to facilitate their success. There is no better reward as a manager than to see people around you develop and grow. I always look to hire people that are smart and keep me challenged. I love my husband of 35 years! My two sons and my grandson bring me great happiness and joy. We love to spend time on our boat and at our weekend home in Islamorada when we are not working.”
First National Bank of South Miami is a recent Platinum Medal Sponsor of the CIASF. Please take a moment to extend a warm welcome to Veronica and the First National Bank of South Miami to the CIASF Family!
